Sales & Marketing Consultant in Melbourne… Bringing Clarity for Growth to Technical Businesses

Think of us as the GM marketing and sales you can’t afford, but really need – to help you get to the next level!

We walk alongside business owners and managers – who know there is a better way… but you haven’t found it yet.

You want to grow the businesses in a sustainable way; however there are no reliable system to ensure new sales leads are raised or turned into cash-in-the-bank (sales).

Typically you need to be involved in everything daily – especially in sales lead generation activities… 

Our specialty is helping you to create the business life that you dreamed of prior to starting your marvellous creation.

Your perfect customers are out there and just need to be identified properly and attracted where they’re at.

We establish the holistic and step-by-step ABC Growth Framework for our clients, with structure, systems and processes… because we know it’s an ongoing process to make Business Growth Simplified for sustainable growth! 

I’ve experienced the same problems in all businesses I’ve worked with… so I dove into consulting – to help a lot more companies overcome – on a much wider scale.

There is an easier model than you’ve got right now – and for the future you really want to have an easier life in business… which only comes with a sustainable flow of new business leads coming through the door and a reliable way to make sure those leads become cash-in-the-bank (sales).

Hi there!

Thanks for dropping by. I’m Matthew, Managing Partner of Alongside Business Consulting.

We’re in the business of creating successful outcomes.

To do this we create end-to-end structures, systems and processes for and with you so that you know what to do now and each step of the way – based on a sustainable competitive advantage.

This holistic approach is what allows our clients to break free from the frustration and confusion of marketing and selling.

We help you build Fail-Safe Marketing and Sales systems to attract your perfect customers and bring them into your business as customers… making businesses growth simplified!

You’re not alone, these are very common problems – hence we’re in business.

We have been there and overcome these same problems of being stuck in the daily grind of manual sales generation with lumpy cash flow

…not knowing where and when the next sales were going to drop and stressing about how to pay the bills each quarter.

Both sales and marketing (S&M) are mind boggling and difficult specialties to master, which a lot of people are confused about and get very frustrated with… S&M not being their specialty.

Strategic Planning to Growth

When you’re ready to go forward, we’ll dig in and ACTION what you need FIRST 

Analysis of Business, Competitors & Market

 Create Unique & Irresistible Attraction

 Test & Measurement, Systems & Processes

 Implementation of Campaigns that Convert

 Organise Systems & Structures for Scalable Growth

 Nail Your Goals!


 …Business Growth Simplified!

If you’re wondering why we know we can help you…

Our founder has been the marketing and sales leader who has planned and managed growth for multiple businesses around Australia. 10X sales pipeline growth is about normal and sometimes greater; sometimes in under a year! 

The business model we have is one of providing the knowledge, experience and connections you need to grow without having to hire an experienced marketing and sales leader full-time… when you can’t afford it yet. 

Making Business Growth Simplified

We run this business to help you take control and thrive, working with your current strengths and abilities.

  • Stop being frustrated and confused about how to grow your business
  • Stop worrying about where and when your next opportunities are coming from
  • …and get away from the “Daily Grind” of manual sales lead generation

We offer you a FREE consult to help you take control… and test us to see if we are what you need to GROW.

Here are some things we’ll help you understand on the call with us (we’ll be asking lots of questions):

  • Highlight some gaps in your current structures and systems (after we’ve asked some questions)
  • Why you don’t need to use every conceivable marketing platform to grow your business in 1-4 years
  • The #1 most effective way to grow your business fast and maintain your business growth for the long-term
  • What NEVER to do if you want to increase ROI, leads, sales conversion rates and simply grow

    Does Marketing actually work?  …the Elephant in the room!

    The short answer = Yes!       

    The longer answer =  Not unless you apply science – as there is a missing link (not secret) that most businesses and agencies gloss over because you can get around it for a quick win (but it doesn’t work for the long-term) with glamour and hype.

    The foundations for effective marketing need to be set from research, analysis and a solid planning – which includes testing and cross checking with the end users.

    …which then allows you to create sustainable customer attraction and solid base for scalable system for growth (a Competitive Advantage).

    Here are a few quotes from people, after spending some time with us…

    “After the first consultation, I could land a commercial jet between what I learnt from team A.B.C. and everyone else who gave me advice and a quote.

    Matthew has already identified some major gaps in our thinking and helped us focus on the right way forward – to lay the foundation we need to achieve results.
    If you want a “no nonsense approach & the truth” about what you’re doing wrong and how to get going in the right direction… the team at A.B.C. will sort you out from concept to getting results!

    Close-Line.com... somewhere in Australia

    Marketing Strategy through to sales conversions

    What we’ve done – to be able to provide what we do:

    • had loads of real world experience marketing and selling
    • studied the best marketers and campaigns (of those who have gone before and been UBER successful)
    • documented the foundations of great marketing and tested these truths over time
    • put them into some really simple frameworks to follow  
    • Actioned all in our own businesses and others… see comments below 🙂

    You’d think we’d to tell you that, “we’ve created these amazing marketing services and systems that no-one else is using”… so that you’ll only want to work with us.

    …but it’s just not true.

    Marketing is a science that companies with budgets as large as Australia’s GDP have perfected = so why re-invent the wheel?

    We’ve taken the best bits and formularised it all – creating the ‘ABC Growth Framework’.  All our past training and experiences have helped us to be able to make the #1 problem most businesses face = NOT a problem.

    … because we know what works – all day everyday (even when Google and others change their Algorithms!).

    The difference is… we tell you WHY your marketing isn’t working first and then advise you HOW to make marketing work all day everyday… our lead gen system ‘Fail-Safe Marketing’.

    “Getting more sales – whenever you want” is what most businesses struggle with.

    The biggest roadblock EVERY business encounters – is getting leads… but why?

    Almost every business thinks they are presenting something “brilliant”, however it is not unique, attention grabbing or attractive to their target market… and without a system to “get leads whenever they want”.

    When we work with you, you’ll have the right potential customers and staff lining up whenever you want them… because they’ll be attracted to what you’re best at!

    We know one of the biggest struggles for most businesses is getting new customers and also keeping the customer lifetime value high; as customers grow to love what you provide. 


    A reliable and therefore systemised Marketing and Sales system is what all businesses need.

    1. a continuous flow of new sales leads (effective marketing)

    2. an assured way to turn leads into customers (effective sales)

    We walk alongside frustrated owners (like you) and implement sustainable & scalable sales growth. Forbes had an article in late 2019 which mentioned one of the defining factors in business growth being the human connection… which we are very strongly in favour of. You cannot understand your customers unless you interact deeply with them and people also buy from people, so you need to be there for them.

    The second thing that we are very much agreed upon is that business growth relies on excellence in Marketing; Strategy, Structuring and Systemisation are all cornerstones of effective marketing and sales.

    What’s on this site?


    There are a lot of useful resources here, if you are interested in growing your business. 


    You’ll find information on marketing strategies, competitive advantage, digital marketing, branding and positioning, online reputation as well as building websites.


    We have also written a mass of articles on these topics above and a few more… under “Blogs” in the menu – TOP RIGHT of screen. 


    “Best Small Business Marketing Consultants in Melbourne – According to our clients reviews, combining  Digital Marketing Consulting Services with Data, Analytics, Sales… No Nonsense Marketing Strategy.”

    Find out how & where to start growing

    Your business.

    book a meeting today!

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    Contact us

                   Ph: 03 7017 2655         E: consult@abcselling.com.au


    Bayswater, Vic 3153, Melbourne, Australia