Defence Marketing Consultant in Melbourne, Australia

…Clarity through Strategy & Services – to Crack the Defence Sales Code!

Helping you lay solid foundations to effectively Attract & Convert Defence customers.

Strategy | Asset Creation | Implementation

Hi there, thanks for dropping by!

I’m Matthew, Managing Partner of Alongside Business Consulting. We’re in the business of creating successful outcomes for those looking at selling into the Australian Defence Industry.

To do this we’ve created an end-to-end process with consulting, proprietary tools and training all based on our well tested and structured ABC Growth framework.

…so that you know what to do now and each step of the way to achieving your desired goal = Cracking the Defence Sales Code.

This holistic approach is what allows our clients to break free from the frustration and confusion of marketing and selling into the Defence Industry.

If you’re wondering why we know we can help you…

We’ve been growing businesses in the Defence Industry for some time; on the ground in sales roles and in leadership, planning and managing the growth for multiple businesses around Australia.

Excellence in marketing and sales are the backbone of growth and our expertise!

5-10X sales pipeline growth is about normal and sometimes greater; sometimes in under a year. 

Cracking the Defence Sales Code is also part of the DNA of our business as that is what we know inside and out.

The business model we have is one of providing the knowledge, experience and connections you need to grow without having to hire an experienced marketing and sales leader full-time… when you can’t afford it yet. 

Making Business Growth Simplified

We run this business to help you take control and thrive, working with your current strengths and abilities.

• Stop being frustrated and confused about how to grow your business
• Stop worrying about where and when your next opportunities are coming from
• …and get away from the “Daily Grind” of manual sales lead generation

Here are some things we’ll help you understand on the call with us (we’ll be asking lots of questions):

• Highlight some gaps in your current structures, systems and processes (after we’ve asked questions)
• Why you don’t need to use every conceivable marketing platform to grow your business in 1-4 years
• The #1 most effective way to grow your business fast and maintain your business growth for the long-term
• What NEVER to do if you want to increase ROI, leads, sales conversion rates and simply grow

Does Marketing actually work?  …the Elephant in the room!

The short answer = Yes!       

…The longer answer =  Not unless you apply science – as there is a missing link (not secret) that most businesses and agencies gloss over because you can get around it for a quick win (but it doesn’t work for the long-term) with glamour and hype.

The foundations for effective marketing need to be set from research, analysis and a solid planning – which includes testing and cross checking with the end users.

…which then allows you to create sustainable customer attraction and solid base for scalable system for growth (a Competitive Advantage).

You’d think we’d to tell you that, “we’ve created these amazing marketing services and systems that no-one else is using”… so that you’ll only want to work with us.

…but it’s just not true.

Marketing is a science that companies with budgets as large as Australia’s GDP have perfected = so why re-invent the wheel?

We’ve taken the best bits and formularised it all – creating the ‘ABC Growth Framework’.  All our past training and experiences have helped us to be able to make the #1 problem most businesses face = NOT a problem.

… because we know what works – all day everyday (even when Google and others change their Algorithms!).

The difference is… we tell you WHY your marketing isn’t working first and then advise you HOW to make marketing work all day everyday… our lead gen system ‘Fail-Safe Marketing’.

“Getting more sales – whenever you want” is what most businesses struggle with.

The biggest roadblock EVERY business encounters – is getting leads… but why?

Almost every business thinks they are presenting something “brilliant”, however it is not unique, attention grabbing or attractive to their target market… and without a system to “get leads whenever they want”.

When we work with you, you’ll have the right potential customers and staff lining up whenever you want them… because they’ll be attracted to what you’re best at!