Marketing Consultant, setting up better Sales Results
Making Business Growth Simplified
Greetings, and welcome to our website.
Trying to grow your business and decided it’s time for some expert help?
We help our clients understand why they are not growing as desired and then help plan, research and implement a data driven growth strategy.
It’s painful never having the time to do the things we want to do in our businesses, let alone in our lives.
The roadmaps we help you write include automation and systemisation so that we not only help you grow… you’ll have a scalable and sustainable structure to your business to help enable you to do the things you want to be doing!
As marketing and sales have a large stake in the success of any business, we focus heavily on these two disciplines… our specialities.
If you are simply wondering who we are and what we do… we are a mix of business management professionals advising frustrated business owners/ managers (like you) how to grow your business.
We work alongside owners and managers helping them with research, analysis, planning, strategy and execution of marketing and sales efforts.
1. First, we analyse and find out why a business is NOT growing as desired (identifying the roadblocks).
2. Then we advise on the best ways forward (planning and strategy).
3. If you want some further help after that (managing the process of growth) we can help train and coach your team into marketing and sales excellence.
4. We can also connect you with our trusted marketing agency and other professional services partners to give you further assistance.
When you have tried to get past a roadblock and are at the point of frustration, sometimes you just need some expert guidance who is not inside the business.
Now more than ever… you need to have an ‘attractional marketing system’ that helps you Stand Out from your competition!
Do you know where and when the next new customers are coming from?
… reach out and let’s have a chat and see how we help our other customers do this everyday.
The result of doing ‘marketing’, without getting the results you want.
*** knowing how to do or why you’re doing certain things like SEO, SEM or social media content marketing and also making them convert ***
The probable cause of a growth ceiling stopping you, is that you don’t have the foundations of marketing defined and refined. Implementing a solid foundation prior to launching into a marketing strategy for scalable growth is the key (marketing and sales systems that work effectively, sustainably and in an automated manner).
As well as developing Fail-Safe Marketing Systems for our clients we also have online training courses. Some are aimed at easily achievable marketing disciplines like LinkedIn training, that help your sales people harness digital tools; where as others are for you as a business owner/ manager to help you understand how to develop your marketing and sales functions to enable you to grow your business for the long term.
Here are a few quotes from some of our customers
Matthew has already identified some major gaps in our thinking and helped us focus on the right way forward – to lay the foundation we need to achieve results.
If you want a “no nonsense approach & the truth” about what you’re doing wrong and how to get going in the right direction… the team at A.B.C. will sort you out from concept to getting results!“ A Software Vendor... somewhere in Australia
There’s also now a buzz of excitement running through the staff… about the future of the shop!
Thank you team Alongside Business Consulting.” A Pizza Shop Owner... somewhere in Melbourne
I’ve been looking for some specialised skills to identify ‘if a new business is worth buying’. The team at Alongside Business Consulting was able to do the research and analysis needed for that… and also help me to understand the right things to focus on in the short term to grow the business after purchasing it!
Thanks Matthew and the team.“ An Investor... from Melbourne
At the heart of every successful business is a great strategic plan and marketing system.
Growth is never by mere chance; it is the result of forces working together!
– James Cash Penney
Are you FRUSTRATED!!! with Sales and Marketing???
silver lining – we’re here to help!
Many business owners and managers get frustrated with the lack of good results their sales team is achieving… but don’t know why the results aren’t great.
Marketing and Sales are the lifeblood of all businesses – don’t neglect them and expect everything to work out!
The reason why so many companies and also marketing agencies FAIL to deliver great results is that…They don’t do the essential research and analysis before marketing!
We pick up clients all the time – that have had a terrible experience with promises given and no good results achieved – just money wasted!
Our mantra is ‘Business Growth Simplified’. We help you identify what’s holding you back and establish what needs to happen to start your ffbusiness growing sustainably for the long term.
We focus on cohesiveness throughout the business so that sales, marketing and the service and product delivery teams are all working towards a reproductive sales cycle with referrals becoming a major part of your business.
What do marketing consultants do on a daily basis?
From market research to data analytics and strategic planning, we also project manage and deliver marketing services.
The whole aim is to help you attract and convert more profitable leads sales. All of our services are aimed at helping companies grow sustainably and become more profitable for long-term success.
The two main issues we see in all industries and most businesses are:
A) That there is hardly any strategic planning supported by research and analysis before marketing.
B) And… the sales process is not led by the customer buying journey, to form the right direction to steer marketing and also sales.
Effective marketing only works when aligned with a value proposition promoted to a specific target market in the right part of the customer buying journey led sales process.
research, analysis and planning are the foundation for all successes in sales!
What we are against, is doing things in a way that has been superseded generations ago. Digital technology has refined the way the world does business, so get on board!
Software has given us a huge amount of efficiency and effectiveness… and with it data, to be able to make things even more effective.
Our holistic services have allowed us to help companies structure, plan and execute with the right information, so that they get amazing results the first time… NOT after they have wasted a whole bunch of time and money trying things out until something magically works.
Competitive Advantage Analysis
As you can understand – you know your business better than we do. Therefore we start with a competitive analysis to help both you and us understanding your business and the competition and market. This helps us quickly get on the same page with you and establish the correct direction to go forward. We normally put all of this information into a marketing mix, which helps us clearly identify the gaps for potential marketing and sales improvements and areas to glean additional profitability.
Alongside this, we are often able to establish unique selling points (USP’s). USP’s are often NOT clear within a company and staff cannot identify or explain them – which is a huge roadblock to successfully winning more customers.
There are a number of other main issues we see… a lack of a singular focus – on one Niche (your top 5 customers) and a different Value Proposition from the competitors.
These lead to most sales people thinking they need to cut margin – because their potential customers don’t know why they should buy the product or service from you or the competition.
Unfortunately this does more damage to a brand than just lowering profit. Consumers are actually looking for value for money above all, rather than the cheapest offering. They like to feel like they are getting a deal that is worthwhile for them, not just purchasing something that is cheap. There has been a lot of research conducted on this topic.
All companies have something unique about them, which is the reason why they have customers. This differentiator can be developed into a serious competitive advantage, which is the start of “stopping margin cutting”, and being able to win customers and projects more often.
As described above, you need a competitive edge. We provide the competitive analysis service and also coaching for implementation, in order to support you through the process of developing a competitive advantage.
Value Proposition… why you need a difference!
We’ve found the problem of NOT having a unique Value Proposition stops companies from becoming the best they could be and securing their rightful part of the market to call their own.
You can’t build a reputation on what you are going to do. – Henry Ford
Part of building a reputation is marketing. To effectively market your brand, you need to clearly state what you stand for. Positioning your brand through your marketing process is the most effective way to stake your claim on a part of the market ie. your potential market share.
Focus on building the best possible business. If you are great, people will notice and
opportunities will appear. – Mark Cuban
To add authority to the advantages of your business – our branding services were developed to focus your sales and marketing efforts with a brand marketing message, highlighting the differences we’ve identified with you in the analysis stage above. Then we setup systems, processes and structures to help automate the lead generation and business’s sales delivery system – to work more effectively and efficiently.
This is part of developing a business and critical to the branding process. The point of branding is to have your company associated with the thought of a particular generic service or product that your target market needs/ wants. Simply, branding is “the process of creating, maintaining, clarifying or changing a brand”. A perfect example of this is the “Stanley knife or Biro”.
As Business Development Specialists we take our job very seriously, working alongside our clients to create long term value for their businesses. Improving marketing & sales foundations is where we focus our efforts.
If you’re looking for a ‘quick fix’, we’re not for you. Growing, improving and developing a business takes careful consideration and a lot of time and effort. We do shorten the timeline for you, as our business is to know how to do effective marketing and optimisation of sales processes.
Implementing inbound marketing services, sets the stage for sustainable growth as a part of an effective sales framework. Today’s modern buyers are directing the way we sell; therefore we work with their buying mindset – to get the best results for you.
A lot of companies that are not achieving the goals they have set, miss some fundamentals of developing and growing a business. Simplicity is often the best place to start. Most people chase the fancy new ‘quick fix’ because it seems like it will work and it will cost a lot less than the proven way => research, time and hard work.
Most businesses focus too much on new customer acquisition and forget about the huge amount of opportunities they are missing within their current data base. We start with analysis, because this helps all involved to see what the strengths and weaknesses of the current state are… then – together we create a meaningful plan to implement and test as we go forward.
Business Development is about improvement for the long term. Good business development is all encompassing, therefore, as a business development agency, we look at all aspects of a business that have anything to do with the Marketing Mix and the Sales Process.
Promotion is an extremely important part of the overall marketing mix. The key is to correctly target the niche and where they interact, in order to educate themselves about your product or service. Targeting correctly ensures the results are achieved; but also keeps costs down and increases ROI, creating the start of great results in actual sales.
To put this targeting into action – marketing is the key. We focus a lot of what we do in marketing on:
1. Website rebuilds (updating technology and look and feel). A website is the only thing that you can own on the internet.
A lot of websites are:
- Not working for marketing
- Not secure (Hosting and Security are big issues for effective marketing)
These are substantial problems when trying to build a business!
2. Search Engine Optimisation (SEO campaigns)
- On-page Website SEO
- Google My Business alignment
3. Google My Business Listing
4. Online reputation management
5. Review Management
6. Online Advertising Campaigns
8. Social Media Marketing
- Content Strategy
- Content writing
- Non-paid Lead Generation Campaigns
9. Video Marketing
10. Email Marketing
Rounding out this holistic way we work, is the training and coaching aspect of our business. Just advising how to make businesses grow is fine; but helping companies to develop themselves and thrive without our intervention – is the way to build an amazing legacy.
Start your business growth journey with a FREE initial Strategy consultation.
There are a lot of useful resources here, if you are interested in growing your business.
You’ll find information on business development, sales planning, marketing strategies, competitive advantage, digital marketing, branding and positioning, online reputation as well as building websites.
We have also written a mass of articles on these topics above and a few more… under “Blogs” in the menu – TOP RIGHT of screen.
Here are some things that we hear potential clients say on a regular basis
1. We don’t have enough leads and opportunities! / How can we get better results from our marketing efforts?
2. We have lots of opportunities that never drop – so we have a really high cost of customer acquisition… and still not enough sales!
Potential clients we meet, have almost never had research and analysis done as a standard precursor to any marketing or sales effort.
As well as the above mentioned services we also offer implementation coaching for specific projects like developing sustainable competitive advantages and improving conversion rates through a sales process or marketing campaign.
This combination is what our clients have told us – is what has made us their choice of sales consulting and marketing agency in Melbourne.
Using the available data we direct you and your team in understanding how to start achieving your goals more regularly. We’ve found that many businesses (A) don’t understand how much data they already have available to them and (B) how to use it effectively to drive better results!
Business, market and competitor data are all invaluable resources that you already have. These data sets (when interpreted well) will inform and help guide you in planning and making strategic decisions about how to best go about implementing business, sales and marketing plans.
In fact we guarantee that you will get a double digit percentage increase in ROI for your marketing and sales efforts – if you allow us to lead and guide your team in the marketing and sales functions of your business.
Not using the available data (and in a cohesive manner for marketing and sales functions) to create the direction, systems and processes for your team to follow… is one of the largest reasons companies and sales people are struggling to achieve their sales goals.
We’ve found that when some structured research and analysis is carried out in the strategic planning phase the results speak for themselves!
“Best Small Business Marketing Consultants in Melbourne – According to our clients reviews, combining Digital Marketing Consulting Services with Data, Analytics, Sales, and just plain good sense, in our Agency.”
Alongside Business Consulting - Head Office
Find out how & where to start growing
book a meeting today!
Bayswater, Vic 3153, Melbourne, Australia