Sales & Marketing Consultant in Melbourne… Bringing Clarity for Growth to Technical Businesses

I’ve experienced the same problems in all businesses I’ve worked with… so I dove into consulting – to help a lot more companies overcome – on a much wider scale.

There is an easier model than you’ve got right now – and for the future you really want to have an easier life in business… which only comes with a sustainable flow of new business leads coming through the door and a reliable way to make sure those leads become cash-in-the-bank (sales).

Hi there!

Thanks for dropping by. I’m Matthew, Managing Partner of Alongside Business Consulting.

We’re in the business of creating successful outcomes.

To do this we create end-to-end structures, systems and processes for and with you so that you know what to do now and each step of the way – based on a sustainable competitive advantage.

This holistic approach is what allows our clients to break free from the frustration and confusion of marketing and selling.

We help you build Fail-Safe Marketing and Sales systems to attract your perfect customers and bring them into your business as customers… making businesses growth simplified!

You’re not alone, these are very common problems – hence we’re in business.

We have been there and overcome these same problems of being stuck in the daily grind of manual sales generation with lumpy cash flow

…not knowing where and when the next sales were going to drop and stressing about how to pay the bills each quarter.

Both sales and marketing (S&M) are mind boggling and difficult specialties to master, which a lot of people are confused about and get very frustrated with… S&M not being their specialty.

Strategic Planning to Growth

When you’re ready to go forward, we’ll dig in and ACTION what you need FIRST 

Analysis of Business, Competitors & Market

 Create Unique & Irresistible Attraction

 Test & Measurement, Systems & Processes

 Implementation of Campaigns that Convert

 Organise Systems & Structures for Scalable Growth

 Nail Your Goals!

 …Business Growth Simplified!

What we’ve done – to be able to provide what we do:

• had loads of real world experience marketing and selling
• studied the best marketers and campaigns (of those who have gone before and been UBER successful)
• documented the foundations of great marketing and tested these truths over time
• put them into some really simple frameworks to follow  
• Actioned all in our own businesses and others… see comments below 🙂

You’d think we’d to tell you that, “we’ve created these amazing marketing services and systems that no-one else is using”… so that you’ll only want to work with us.

…but it’s just not true.

Marketing is a science that companies with budgets as large as Australia’s GDP have perfected = so why re-invent the wheel?

We’ve taken the best bits and formularised it all – creating the ‘ABC Growth Framework’.  All our past training and experiences have helped us to be able to make the #1 problem most businesses face = NOT a problem.

… because we know what works – all day everyday (even when Google and others change their Algorithms!).

The difference is… we tell you WHY your marketing isn’t working first and then advise you HOW to make marketing work all day everyday… our lead gen system ‘Fail-Safe Marketing’.

“Getting more sales – whenever you want” is what most businesses struggle with.

The biggest roadblock EVERY business encounters – is getting leads… but why?

Almost every business thinks they are presenting something “brilliant”, however it is not unique, attention grabbing or attractive to their target market… and without a system to “get leads whenever they want”.

When we work with you, you’ll have the right potential customers and staff lining up whenever you want them… because they’ll be attracted to what you’re best at!

We know one of the biggest struggles for most businesses is getting new customers and also keeping the customer lifetime value high; as customers grow to love what you provide. 

A reliable and therefore systemised Marketing and Sales system is what all businesses need.

1. a continuous flow of new sales leads (effective marketing)

2. an assured way to turn leads into customers (effective sales)

We walk alongside frustrated owners (like you) and implement sustainable & scalable sales growth. Forbes had an article in late 2019 which mentioned one of the defining factors in business growth being the human connection… which we are very strongly in favour of. You cannot understand your customers unless you interact deeply with them and people also buy from people, so you need to be there for them.

The second thing that we are very much agreed upon is that business growth relies on excellence in Marketing; Strategy, Structuring and Systemisation are all cornerstones of effective marketing and sales.