Alongside Business Consulting, Melbourne Australia
…and welcome to our website. We hope you find some useful information here, to help you on your business growth journey. We are in Bayswater 3153, Melbourne… if you were wondering.
Who are Alongside Business Consulting?
We are a collective of sales and marketing professionals that have been developing and growing businesses for the better part of 20 years; mostly setting up and implementing go-to-market strategies for business growth.
The Managing Partner
Engineering management, service, repairs, spare parts management and selling these services and parts were all a part of our managing partners remit… when he started in the workforce. Obviously things have developed from that point! Life in the service and repair game is where he unknowingly started developing the sales and marketing frameworks that have been a major part of his success story in business.
Yes, there have been failures and hard times along the way, however we all know there are always some failures on the road to success!
Business Development and Why?
On our journey to this point, we have seen a lot of stress and desperation from owners and managers. Unfortunately these uncomfortable and paralysing feelings are a part of too many owners and managers experiences, as they try to grow and manage their organisations. As eluded to above, our team has also experienced these feelings in business ownership and also senior management of corporate businesses.
The main reason we started this business, was to help eliminate the frustration that leaders have, with poorly performing sales and marketing efforts; enabling better ROI, from a much needed department ie. revenue and profit, must be front and centre when making all decisions in business.
Enabling results, through empowerment and education of the leadership and relevant staff – in order to deliver the sales and marketing results, is what we do. When something is this important, it is very important to have the right people in place; who know what they are doing and can deliver the results needed.
One of the main issues we see is that there is a very poorly mapped out Sales Process or Customer Buying Journey. This results in a sales pipeline which is not reliable and therefore forecasting sales and reporting to senior management is virtually impossible. The end result is frustration for sales people, management and owners.
The other main issue we see, is that the Niche and Value Proposition of a company is not established or does not have a defined focus in order to set them apart from their competition. This leads to most sales people thinking they need to cut margin, because their target market doesn’t know why they’re buying the product or service… instead of the competition’s.
Unfortunately this does more damage to a brand than just lowering profit. Consumers are actually looking for value for money above all, rather than the cheapest offering. They like to feel like they are getting a deal that is worthwhile for them, not just purchasing something that is cheap. There has been a lot of research conducted on this topic.
All companies have something unique about them, which is the reason why they have customers. This differentiator can be developed into a serious competitive advantage, which is the start of “stopping margin cutting”, and being able to win customers and projects more often.
These two issues are also usually the root causes of high sales staff turnover and a lack of sustainable growth… and are fairly easily cured.
If you would like some help curbing the frustration and get a higher ROI on sales and marketing efforts in your business… Click the link below to register your interest
Start your business growth journey with a FREE initial Strategy consultation.
As business consultants in Melbourne, we are here to improve sales and marketing functions, for and with business leaders.
We are a small company, bringing that personal touch that you don’t and won’t get from a larger consulting firm or marketing agency.
Our experience all stems from running companies from a sales and marketing perspective and also running our own businesses… of which our consultants have all had their own businesses outside of this consulting firm selling products and services.
We specialise in business development, which is the science and art-form of improving businesses performance. We always start with the analysis of a business, their market and that of the competition. Then the implementation of the plan, strategies, a good business structure, and processes. Through well thought out and delivered marketing services we deliver results for business growth.
All of our consulting and marketing services relate to the improvement of the bottom line… sales.
The professional services industry has a very broad and complex landscape. From a high level overview we specialise in business development services which have the main aim of finding and implementing a competitive advantage, through the branding and positioning efforts of a companies marketing. Therefore promoting a brands unique differentiators in order to improve sales and profits as a result.
These are the most common pain points that we hear from business owners.
A) We want more new customers, we struggle to get them
B) We don’t seem to be able to retain our customers on a price basis and need to keep cutting our margins
C) We don’t have a sales pipeline that we can rely on
Why is Alongside Business Consulting
Have you ever had someone walk you through a problem?
We have found this model very helpful in our lives, so we built a business around it!
Our model is a more personal one, in that we recommend meeting in person more often than emailing and talking on the phone. Personal interactions are much more meaningful and tend to get to the end goal faster, with more buy-in from all parties involved.
We demystify the “how” of sales and marketing and work on “where” to start first… it’s actually a science.
Alongside Business Consulting can be… a Sounding Board, Part of your Team or a powerful ally who promotes your brand effectively.
How do we work / What’s the process?
After helping a customer find their competitive advantage, we focus their whole business on selling that to maximum effect (profit and revenue). A great brand positioning strategy is essential to start developing, as the business focusses down on their niche.
This most often looks like… designing and infusing the differentiator we have identified with them, into their branding message. This helps to position the brand in the correct niche and allows them to take advantage of this new found competitiveness. Weaving it all together in their marketing and sales systems, helps to attract more potential customers and then sell more – for more profit!
We call our system “Business Growth Simplified”.
Some of the things we do everyday.
1. Competitive advantage analysis, planning & strategy
2. Sales framework development
3. Marketing mix planning & strategy
4. Branding & Positioning
5. Online presence building (SEO & reputation management)
6. Advertising campaigns (Including Physical Mail, google, facebook, linkedIn, email marketing, and some unique Ad tools that no-one else knows about!)
1. Business Development
- align the companies vision, purpose, and brand messaging
- align the companies sales, operations and finance, to enable the competitive advantages the company embodies
- correctly target the potential customers
- setup larger and long term sales pipelines
- Increase accuracy and clarity of forecasting.
Essentially we are Sales and Marketing experts and can setup complete frameworks for sales and marketing if none exist. Or improve them to give you a great base to be more effective with what you’ve already got.
2. Competitive Advantage
In simple form, a competitive advantage is derived from analysing the market, your business and the competitors of your business.
For the purpose of understanding and developing a differentiator which will allow your company to sell more, more often, for more profit.
This type of analysis should be a fundamental part of any company’s strategic business planning process.
When your business has a differentiator that is significant, it will make your product or service seem superior in the eyes of the potential customers.
Think about this:
If a prospective customer approached you and asked, “Why should I choose you over your competitor(s)?”
Would you be able to give them an answer that would help them to make the decision to chose your product or service… or would you struggle and they would walk down the road?
3. BranDING & POSITIONING
The aim is to ensure that your brand is known for some type of market leadership. When the potential customer see your company logo, or hear your motto – it should delight them and be obvious what benefits your company brings to them as consumers.
We help to increase the value and status of your brand, by securing that unique spot. Your brand will then have the authority and attractiveness to secure more of the potential customers it deserves, which is called – “a competitive advantage“.
4. Marketing Consulting
We design and build systems, process and structure to make sure that your competitive advantage is at the forefront of all marketing and sales efforts… the marketing mix. Great lead generation, conversion and customer retention are the end results when the competitive advantage is embedded into all aspects of your business.
Through a competitive advantage analysis, we find and shine a light on your competitive advantages – writing them into unique selling points which your customers can easily share “why” they do business with you. This will highlight the correct way to attract your target market and allow all branding, positioning and promotional efforts to get maximum results.
Doing these things well, also increase the volume of the right type of potential customers coming to visit you, instead of you chasing them! This allows your business to build inertia in it’s sales cycles – resulting in continuity of sales pipeline, revenue growth and happy return customers.
5. Marketing Agency
As a marketing agency we have a different starting point. We generally meet face to face with our potential customers and work alongside them to develop the strategic business plan and strategies for sales and marketing.
- Direct letterbox Mailing, targeted of course
- Digital Marketing
- Search engine optimisation or SEO, on & off page
- Google Ads or SEM
- Social Media Advertising, Facebook, Instagram, Youtube, LinkedIn etc…
- Content marketing
- Email marketing
- Online Reputation Management
Essentially we are marketing experts and can setup complete frameworks from which to market through… if none exist. Or we improve what you’ve got, to give you better performance than you currently have.
6. Management Consulting
Our focus is on sales and marketing. We start with analysis, then planning and strategy. Setting up good structures and putting in place the processes that help a company to scale, are also essential for good management and execution.
Alongside Business Consulting - Head Office
Business Development Services with Marketing and Sales automation and physical on-the-ground help making sales.
Find out how & where to start growing
book a meeting today!
Ph: 03 7017 2655 E: firstname.lastname@example.org
Bayswater, Vic 3153, Melbourne, Australia