Cracking the Defence Sales Code!

Action packed Training Programs

Maximising Value

…lowering the barrier to entry for expert help!

Defence Sales Mastery

 Find out about

…selling into Defence

@ our Free Webinar

* Learn How Defence Works

* Discover ‘Buyers’ in Defence

* Develop the Right Assets

* Proprietary Advice & Tools

* Build Your Winning Strategy


Hear what one of our clients has to say about

their experience with our approach

Know. Action. Grow.

Plan & Measure

Market Data


Effective Communication

Below are some quotes from clients,

after spending some time with us

“The lessons learnt from my time with Matthew, have given me a new lease on life, I’m even doing ‘marketing homework’!

There’s also now a buzz of excitement running through the staff… about the future of the shop!
Thank you team Alongside Business Consulting.”

Shop Owner... somewhere in Melbourne

“After the first consultation, I could land a commercial jet between what I learnt from team A.B.C. and everyone else who gave me advice and a quote.

Matthew has already identified some major gaps in our thinking and helped us focus on the right way forward – to lay the foundation we need to achieve results.
If you want a ‘no nonsense approach’ & the truth about what you’re doing wrong and how to get going in the right direction… the team at A.B.C. will sort you out from concept to getting results!

A Software Vendor... somewhere in Australia

Highly recommend Matthew and team Alongside Business Consulting!

It was amazing to find someone who has been there and done that – not just a consultant.

He’s so hands on and was able to quickly understand our business, giving us relevant training and also helped us refine our messaging and target market to start getting some much needed traction with attracting new customers.
Matthew is easy and fun to communicate with and throughout the journey has given us practical advice to get in and start getting to where we want to be. They just know marketing back to front!
Thanks again team Alongside B.C.

Start-up innovation program... from Melbourne

M.Benn headshot

SMEs contribute a massive amount to the DSC and also the entire Australian economy. SMEs make up 98% of all Australian businesses, produce one-third of the total GDP and employ 4.7 million people. SMEs can benefit greatly and in many ways by working in the Defence industry with Australian Industry Content now mandated, multiple avenues of grant funding opportunities and tax breaks!


in Defence Sales

Matthew Benn – Managing partner


After many years of being in senior leadership roles in the corporate world, on the ground selling and setting up multiple, successful businesses of my own I’ve now turned my knowledge and experience into a training and consulting business specialising in the Defence industry.

You may notice that I talk about the Defence Industry more than just ‘Defence’, because most of the work Small to Medium Enterprise (SME) businesses will win, is through Industry Primes – not directly with Defence. In fact there are many layers or tiers in the Defence Supply Chain (DSC)! 

Many businesses try for years and fail at selling into Defence; and if they do manage it… have contractual delivery problems including loosing their IP.

Developing your proposition correctly will effectively help you to win in Defence and also make money as you go… success in Defence!

Know. Action. Grow.

Plan & Measure

Market Data


Effective Communication