Marketing Agency – Bringing the Competitive Advantage to Your Business
You’re here because you’re seriously hungry to grow your business.
Getting the right perspective to be able to forge the right path is often what we see to be the roadblock holding people back.
We’ve been there… in the Daily Grind of Sales, “Not having a system to bring in new business and relying on sales people ‘to do’ Lead Generation manually”.
When your business has a system which you can switch on and off – built on a solid differentiator/ Unique Selling Point, you’ll need to work on the delivery side… because sales won’t be a problem!
Unfortunately most people want to go for the “cheaper option” which involves a LOT more time from you and your staff… content marketing. Don’t get me wrong = you need great content. However using Ads as the base for your automated Lead Generation system means that you don’t spend hours posting and manually nurturing potential, potential customers… you can spend that time actually talking with people who already “get” the value that you bring to them.
You’d think we’d want to tell you that, “we’ve created an amazing system that no-one else is using”… so that you’ll only want to work with us.
What we’ve done is taken our learning over time and come up with a very easy to follow process and framework to help pretty much anyone absolutely crush their competition with a real differentiator = a competitive advantage!
We help owner managed companies create customer attraction & systemisation… so you can get away from the “Daily Grind” of sales manually having to generate leads.
Making Business Growth Simplified!
…allowing you to focus on delighting your customers with what you do best!
Here are a few quotes from people, after spending some time with us…
“After the first consultation, I could land a commercial jet between what I learnt from team A.B.C. and everyone else who gave me advice and a quote. Matthew has already identified some major gaps in our thinking and helped us focus on the right way forward – to lay the foundation we need to achieve results. If you want a “no nonsense approach & the truth” about what you’re doing wrong and how to get going in the right direction… the team at A.B.C. will sort you out from concept to getting results!“
Marketing Services
Competitive Analysis
Marketing Consulting
Branding
Marketing Websites
Online Marketing
Online Marketing
Think about this:
If a prospective customer approached you and asked, “Why should I choose you over your competitor(s)?”
Would you be able to give them a good answer, or would you struggle?
These are good questions to ask your customers and customer facing staff:
- Why do customers pay for your product or service?
- What makes your product/service unique and better than that of your competitors?
Would a simple change from a competitor make it easy for a customer to leave you for them?
Competitive Advantage – what is it?
In simple form, a competitive advantage is, “the difference that affords you a favourable position with more sales leads, more revenue from sales or better margins than your competitors – attributed to a specific reason”.
Everyone wants to have a competitive advantage in business and that unique spot in the market…
How do we start helping clients with this indifference?
We start from the beginning… research, analysis and then develop a commercially advantageous position for you in the market – from exploiting the gaps we’ve found!
How does a competitive advantage work?
When used correctly (marketed and sold to), it creates greater perceived value for the products/ services and brand. Hence generating more value in revenue and profit for its shareholders because of the certain strengths and conditions which are leveraged for increased sales at higher margins.
The more distinct, sophisticated and therefore sustainable the competitive advantage, the more difficult it is for competitors to copy and therefore overcome your advantage.
The two main types of competitive advantages are comparative advantage and differential advantage.
Branding and Promotional Strategy
Businesses who communicate effectively and regularly with their target market and customers have a much higher percentage chance of winning and keeping them as customers.
Our aim is to create maximum value from every dollar spent with any promotional or marketing campaign. Effective marketing brings you to “front of mind” as the best solutions provider for your potential customers. Therefore creating the HUGE value that your end-users want from you!
The Digital Marketing suite of tools is one of the most important tool sets to understand and use effectively.
Knowing where and how to start is what sets us apart as consultants – strategy must come first.
Finding your competitive advantage and promoting it in the right ways is so important these days – you just cannot ignore starting on your journey today.
Increase profit and market share by
finding your COMPETITIVE Advantage.
Start Today – See Results this year!
See your sales conversion rates Growing
Realise the potential of your brand
Create A Hype in the market
Dominate your competition…
because you have a distinct competitive
advantage over them.
Some Key areas we focus on!
Competitive Advantage Coaching
We help you to understand how to get that edge over your competition.
The start is an analysis of the market, your business and competitors – to work out:
1. what your unique selling points are in your market
2. then we work out what your competition are doing
3. we then find the best ways to promote your businesses uniqueness to enable you to cut your competitors lunch!
Some terms out there in the sales world associated with this are competitive landscaping or competitive analysis.
The difficult thing is to put it all together to achieve better sales results for less marketing spend… that’s the bit that we specialise in!
Differentiation through online presence and reputation management
From bad -> to glad to be found!
The simple truth is, people post reviews and they will be found.
Bad reviews turn people away from wanting to call your business.
If you don’t have reviews it’s almost worse than having bad ones out there.
We help you get noticed for the sake of more sales and find legitimate ways to get you some better press so that the great things in your business are championed for all to see.
Also we find the best places for your brand to be seen from a reputation building standpoint so that your target market will find you as the valuable supplier of the solution to their problem.
Branding & Positioning
The goal – to make your brand stand out as the icon in an industry
We define the positioning point, where the target market wants to see a brand with your unique strengths.
The process of making your brand stick and embody that point is what we do.
This carves out an incredibly valuable niche just for your product or service to dominate on it’s own.
Have you ever heard of a saying “oh what a feeling” or “which bank”?
These are well positioned brands that embody those sayings.
Most people buy on emotion, therefore this is where we aim. The genius is in the research and planning… leave that to us.
BOOK A MEETING TODAY!
Find out How & Where to start gaining Clarity & Traction with Sales!
by