Q. What is the start of business growth?
A. Start to discuss your goals and learn.
Business growth and also stability are on the minds of every business owner, no matter the age, stage or success rating they are given.
We know the frustrations and fear of not knowing – because we have had the great responsibility of running our own businesses as well as being tasked with senior management roles within other peoples’ businesses.
…and we didn’t know it all at the start or even at the end…but we have a very good grasp on what works really well now!
- Know your purpose
- Know your target customer
- Build an excellent process
I believe the #1 reason why businesses don’t grow is because owners don’t have the time to do what they used to do when they started out = making the successful product or service and getting it into the hands of the people who need their solution.
1. Know your purpose in business (solution to a problem)
The purpose of all successful businesses is to: Solve their customers major issue!
How do you make a solution to a problem…into a successful business?
Simply by setting up a process whereby people who need this solution can find it, buy it and feel like they have received value in the exchange for the solution to their problem.
2. Know your target customer
This is slightly more difficult but along the same lines as the above point. The people who purchase your solution have a very specific need and usually are not unique in having that need.
Find the uniqueness of that need and why they need it and you will start to find more people who have that need.
If you are unsure of the uniqueness of your target customer, social media platforms such as Facebook and LinkedIn have fantastic demographic classification tools and screening for their ad platforms allowing all advertisers to target very specific sets of demographic particulars to test “who” is your perfect target customer.
3. Make an excellent process to fulfil the purpose (product / service delivery procedure)
Simplicity is the key and Process is King.
Process will enable all staff in the business to align their specific tasks with the companies vision and purpose. As simple as that sounds, it is the key.
Simplifying every department into processes will allow all the tasks to become easily remembered and none to be missed. Missing steps is one of the many problems that occur when there are not documented processes in place for all tasks to fall under in a business.
Struggling to know how to start the Growth Process?
We are Management Consultants who guide businesses into the growth process, through the growth cycle and out the other side into successful continuous growth outcomes.
If you would like to find out how we help business owners find their unique “process” and target customers please give us a call or drop us an email.
The major problem we solve: How to start the growth process
1. Increasing profitability through competitive advantage
2. Developing sales process that clarifies who is buying when
3. Making marketing return results
Results = Companies poised for more growth and smashing targets!
How do we provide these solutions achieving these results?
We call it… “The Alongside Difference”
Call now or drop us an email to schedule your no obligation free chat to start the growth plan for your business…Business Growth Simplified is our motto
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About the Author:
Matthew Benn is the founding partner of Alongside Business Consulting. He has been a senior BD and sales leader for 12 years, as well as being a small business owner for more than 8 years. He really enjoys the challenges and successes that come with developing people and growing businesses, hence has taken these passions and started the management consulting firm with a twist; guiding businesses into the growth process, through the growth cycle and out the other side into successful continuous growth outcomes.