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What is Branding? Why many get it wrong!

What is Branding? Why many get it wrong!

What is Branding? Branding is the process of creating, maintaining, strengthening or changing a brand. Using branding effectively is a very powerful and sustainable marketing strategy.  Successful companies use to influence and manage the way people perceive and...
Sales with NO marketing help

Sales with NO marketing help

Sales people with NO marketing help! Wow, there are too many of these! Do you want great results from your sales people / sales efforts from your team?  Stupid question, I know… but there are still heaps of companies, who still expect great sales results from...
Simple Secret to Sales Success

Simple Secret to Sales Success

The Simple Secret to Sales Success! This topic of conversation normally opens up a can of worms, especially when thrown into a room full of business owners and /or sales people.   Let’s not focus on the nitty gritty as this adds a layer of complexity that will vary...
A Competitive Strategy for 2020

A Competitive Strategy for 2020

Competitive Strategy All things aside, you need to have a competitive edge to survive and thrive in business today.  While I will be working my way through the best ways to think about gaining a competitive advantage this year (amongst your competitive strategy), I...
The Henry Ford Affect

The Henry Ford Affect

The Henry Ford Affect The innovator, process maker and my great, great Uncle!  Obviously Henry Ford meant a lot, to a lot of people and still intrigues many more. I am actually a distant relative of Henry Ford and his inspirational ways of thinking live on in me....
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