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What is Branding? Why many get it wrong!

What is Branding? Why many get it wrong!

What is Branding? Branding is the process of creating, maintaining, strengthening or changing a brand. Using branding effectively is a very powerful and sustainable marketing strategy.  Successful companies use to influence and manage the way people perceive and...
Sales with NO marketing help

Sales with NO marketing help

Sales people with NO marketing help! Wow, there are too many of these! Do you want great results from your sales people / sales efforts from your team?  Stupid question, I know… but there are still heaps of companies, who still expect great sales results from...
Simple Secret to Sales Success

Simple Secret to Sales Success

The Simple Secret to Sales Success! This topic of conversation normally opens up a can of worms, especially when thrown into a room full of business owners and /or sales people.   Let’s not focus on the nitty gritty as this adds a layer of complexity that will vary...
A Competitive Strategy for 2020

A Competitive Strategy for 2020

Competitive Strategy All things aside, you need to have a competitive edge to survive and thrive in business today.  While I will be working my way through the best ways to think about gaining a competitive advantage this year (amongst your competitive strategy), I...
Cracking the Google rankings code

Cracking the Google rankings code

You can easily rank on Google  Google is a bit of a funny beast. In the mid 2000’s I started a business and spent $1500 on a website. The business was not an e-commerce business and the website developer was not an SEO specialist. Our first business enjoyed...
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