Email Marketing for existing businesses
Promote your business to your existing customers!
Email marketing is the most under-utilised form of marketing and it returns such HUGE benefits it is verging on craziness not to use it! It communicates and builds relationships with prospects, gathers important data, and helps boost your holistic marketing ROI.
A complete marketing strategy involves focused email marketing campaigns as part of the marketing mix.
We design email marketing campaigns in collaboration with you, returning many more happy customers to the table for a second bite. Existing customers are so much more accomodating than new customers normally.
Why don’t you try it today?
Why Email Marketing and Where did it come from?
A History of email marketing
In 1971, Ray Tomlinson, a computer engineer, developed a new system of sending messages between computers.
According to the news at the time “Tomlinson’s system gained popularity by linking up users on Arpanet, the US Department of a defence system, that became the basis for the internet.”
In 1972, Larry Roberts develops the first email management system that allows users to list, select, forward, and respond to messages.
A marketing manager, Gary Thuerk, was the first person to send a mass email for commercial purposes:
“In 1978, Thuerk sent an email promoting DEC machines to 400 users via Arpanet. What would have then been a complete novelty for recipients (receiving a sales/marketing message directly to their computer’s inbox) resulted in $13 million worth of sales for DEC machines.”
He was the first person to send a mass e-mail, for commercial purposes in 1989.
1989, Lotus Notes email software was released, and 35,000 copies are sold in year one. In 1996, “Microsoft releases Internet Mail and News 1.0, a feature of its third release of Internet Explorer. This is later renamed Outlook.” In that same year, other companies like Hotmail start offering free email services that can be used anywhere. Internet email was born.
“In 1998 the Data Protection Act was updated to ensure all email marketing included an opt-out. In 2003 the Can Spam Law was introduced in the US setting the first regulations for commercial emails. In the same year in Europe, the Privacy and Electronic Communications Regulations were introduced defining rules for marketing permission.”
The privacy and electronic communications regulations were also launched to protect us from
being spam without our consent.
Why is email an important part of marketing?
“More than 34% of the people worldwide use email. That’s about 2.5 billion people. It’s predicted to increase to 2.8 billion email users in the next 2 years. Yup, email’s popular. The Radicati Group, who came up with that info, also reckon that the world sends about 196 billion emails daily. Out of this 196 billion emails the majority, 109 billion, is business email.
It’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message.
For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail. You don’t have to take our word for it. A joint study from Shop.org and Forrester Researchfound that 85% of US retailers consider email marketing one of the most effective customer acquisition tactics.
Even with the explosion of all sorts of new technology and social networks, marketers keep coming back to email.
Compared to traditional marketing efforts where printing, postage etc. can take up a lot of cost for your direct mail campaigns. With emails, you are still able to create the same imagery with the added benefit of having follow-up information instantly available with one click to your website.
Perhaps just as importantly, with the correct maintenance of an email list, the cost benefits increase as does the ROI through the closer relationship established with the recipients. Together with the higher response rates that email marketing attracts, you, therefore, get more positive responses, more quickly and at a lower unit cost! Win-win situation!
In email marketing, what you’re really doing is segmenting your audience into lists, and sending each list a tailored email message that resonates with your reader and can provide them with something of value (segmented and targeted emails generate 58% of all revenue according to DMA, and marketers that use segmented campaigns, have noted a 760% increase in revenue, according to Campaign Monitor).
Transactional emails have 8 x more opens and clicks than any other type of email and can generate 6 x more revenue according to Experian.
There’s no guesswork in email marketing. When you use any email marketing software, you can track who opened your email, which links were clicked, and how many people unsubscribed.
You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness. Email marketing metrics are important to remember as you monitor and measure your internet marketing strategy as a whole.
A lot of email marketing software allows for split testing of your emails. As A/B testing comes from direct mail, it should go without saying that A/B testing in your email marketing campaigns is essential. A/B testing can reveal a great wealth of data about your subscribers. Do they generally respond better to tempting subject lines such as “Free”, “20 percent off”, or “Now on Sale”? Or, are they more open to a softer intro, maybe informing them of what to expect in your email. All these things can be tested, measured, learned from and improved upon.
Auto Responder software tools
Almost all major Email Service Providers (ESP’s) are providing these kinds of statistics and testing tools. There are many ESP’s!
What is an auto responder?
An auto responder is an e-mail service software platform which allows you to build and manage an e-mail lists.
One of the key features of an auto responder program has is that it can segregate your email list according to your preference. You will have the capability to group your leads by their age location etc.. This is a very useful function, to ensure you are sending out valuable content to your targeted audience.
This is a program that automatically sends out e-mail messages to your e-mail list according to how you set it up.
You can set up a trigger of when your audience will be able to receive messages from you or set up a schedule to allow auto responder to send out messages to your list sending out e-mail campaigns.
It’s never been this easy since the rise of the responders. One of its cool features is that you can actually send out e-mails to a group of people in your e-mail list simultaneously without the hassle of manually scanning through your e-mail list and send out e-mail one by one.
You can even send out a series of e-mail to respond to a particular group of people auto-responder is a convenient way to handle your e-mail list and maintain a strong relationship with your customers.
Here are a few examples of autoresponder service provider you can sign up to.
There is a mass of programs. Some of the majors are:
- auto response plus
- constant contact
- Campaign Monitor
Then there are the integrated versions which are generally not as good, as they are part of another software program like a CRM… there are literally hundreds of those.
What to expect from our Email Marketing services
The aim of our services:
To deliver maximum value in results from every campaign. That’s why it’s hard for us to throw out pricing when we haven’t talked with you about your business or goals yet.
Email Marketing is something that many people forget about or neglect to include. It is a diverse and powerful marketing tool – the most powerful by far. It all depends on the quality of your database segmentation and offers that you are willing to make for attracting people to take an action as a result of you reaching out to them. Nurturing is the key to email marketing… it is a long game, but can have great immediate results when properly targeted. Your existing customers are one of the most neglected pieces of the email marketing power. Normally businesses make 80% of their revenue from 20% of the customer base. Meaning that there is 80% of most businesses customer who could potentially by a lot more. They already buy from you, so nurture them so that they want to buy more. A very common mistake people make with email is pushing people into buying something. People will buy when they are ready, not when you want them to buy. 97% of people are not in the buying cycle even when you know they need your product or service.
We have tools like auto responders, so that every email is not only optimised but tracked. Managing the database well is the essential first step to great results with email marketing.
We’ve written an article to help you start here.
Here below are some of our other services as well…
Online Marketing Campaign
Google, Facebook and some additional platforms for more specialised industries are extremely focussed on delivering the best services they can – we use their extremely powerful platforms to help you be found and recognised for your brilliance amongst your competitors.
What marketing works?
Physical mail actually works really well, and is just one of the tools in our arsenal.
A great Marketing Mix is what you need to plan before you start. Everything in your business needs to be focused on the same marketing message. Multiple channels of marketing is always best – not just one method.
Website Design Optimisation
Nobody likes websites that don’t grab their attention when they first land. Our specialty is helping to create the interest that will keep your visitors engaged.
Get in front of your target audience fast. Each industry and business is different – hence we look at what types of marketing work in your industry. Then we make sure the messaging we put out for you is different and captures the attention of the people that want your products or services.
Social Media Marketing
Increase Visibility On
Social Media Platforms
One of the biggest mistakes retailers make is to open up an account with every social media platform they think is relevant and then leave them with no activity.
A great way to use your social media for many different benefits is to share links in your email marketing campaigns.
Social media will have a big impact on your business growth if used well.
Even if you just send out the occasional newsletter and or offer… it’s still a great strategy to link your social media accounts on the email so that you will get traffic to your posts which helps everything keep going with building you web-presence as well.
We can help to overcome any problems with your current strategies and teach you how to do use Social well.
Our Services Start From $1599 p/month which is UBER affordable
And Proven To Work
Our Dedicated Team
Knows How To
Generate More Sales
Our highly trained team works smarter to ensure you get the results you want in a short period of time.
Everything is carefully planned so that we can work on more angles at the same time.
What Is Digital Marketing?
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
How does SEO works?
SEO is best considered a long term play, because Google (the one you should focus on) wants to rank your website after you show them you know what your customers want… it’s pretty much that simple. With some good measures we can optimise your website and rank faster, because we know 90% of what your customers want already (we do a lot testing and research around SEO best practice). It’s also important not to “keyword stuff” (which used to work) as this can cause Google to penalise your ranking. Your website needs the right type of current optimisation to rank on Google in a good position.
Is there a money back guarantee?
Simple answer = No
We very carefully plan out the approach for every business (they are all different).
We explain how we work and get your sign off on the deliverables before we start.
Is it expensive to start promoting my business?
Not at all! Our plans start from $1599 p/month. We can discuss a custom plan with you based on your budget. The benefits can’t compare with the price.
How much time does it take to see results?
We advise our customers that 6 months gives them the best chance of having great long term results. What is widely considered “SEO is also only one part of a good web presence optimisation campaign.
Positioning the right content on the multiple platforms which your potential market is engaging is also what everyone should be considering along with the typical SEO mindset of keywords on your main website etc…
Our aim is to maximise your results giving you the value you want from your marketing spend. We always advise what we think is the best course of action on which platforms to attract your target market.
You will see some results quickly in the form of traffic to your website, but this is only part of the journey.
The more you let us take over the creative direction and implementation of a great strategy the better your results will be!
We want to help your
Business Sell More!
In no time at all your business will start to generate more
visitors and more opportunities for your team to sell. We
are serious about taking your business to the next level.