We ensure you understand at the outset of our work with you, that we help you identify the root cause of the challenges you’re facing; with regard to marketing and sales outcomes. This first step is in the analysis phase of our ABC growth framework.
- Build a Base
- Campaigns that Convert
Then we’ll work with you to plot a course (building a base) and develop the assets, structures, systems and processes that you need to succeed with marketing and sales activities.
We will walk alongside you and your team to collaboratively figure out all the steps along the way and help you implement, overcoming all the problems hindering you achieving your sales objectives.
There is no single correct answer to this question, apart from “how costly are all the lost opportunities that your company won’t get”… as a result of not promoting your business effectively?
You need to help your potential clients understand that you are the best option for the solution they need (which you alone provide).
Part of our process is making sure you will get outcomes from your budget (yes you need one = a budget).
We’ve had some remarkable experiences of great outcomes with very little “spend” on advertising however, it’s the genius (knowledgeable experience) behind the effectiveness… which you pay us for – not the Ad spend.
The best way to look at promotion is start at the beginning and work your way to successful outcomes, don’t try and jump to the end and miss out achieving anything because you haven’t followed the right process to be able to achieve the best results.
That’s why we build solid foundations first, rather than jumping straight to advertising without doing the background work needed to be able to get the best outcomes possible.
…making $10k and then progressing to a $100k in a year with a product or service is better than always aiming at the $100k and never getting there.
Typically we’ve found that allowing us to take you on our journey and trusting the process develops the best results.
Even though digital marketing is not the answer to all your problems, it is a very powerful medium with many angles to enable growth in almost every business. In this connected world, online sales channels offer unprecedented access to gaining awareness, more clients and… establishing your presence in a shorter period of time.
As we said, all businesses are different, so the timeline can vary.
Our pilot project / base retainer model is recommended for 3 months. It includes analysis, strategic planning and building some new structures from the quick wins and priority projects that we highlight in our first session with you and your leadership team (for sales). This is a done with you style of consulting, where we give you hands on help while you run the company.
Depending on the situation, the timeliness to achieve better results (improvements are what we are about) can vary. Some companies have been able to make big steps in a week after our first consulting session; some have taken a month or two to establish better foundations for their growth goals. The analysis and planning stage take patience, but once we’re done the business will be stronger than ever.
Have a look at what one of our clients has to say about their initial stage with us and their experience and outcomes from our Foundations Workshop
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