How to Sell into the Defence Industry in Australia 2021… Webinar

We help Defence focussed businesses 

navigate the sales challenges

…to get through the door – into the winning crowd.

Cracking the Defence Sales Code 2021

7 + 5 =

Selling into Defence Supply Chain Opportunities 

The Australian Government has recently increased the budget for Defence spending to over $500 billion for the next decade of acquisition and sustainment activities.

This has opened the door for more suppliers to participate and claim their stake in the large and lucrative Defence Supply Chain pie. 

There is a lot of work that goes into becoming a Defence Supplier… but it is well worth the effort when you do become one.

Getting started takes time, considered effort and can be very frustrating and confusing… leading most people to give up or hire an expert to help them navigate getting into the Defence Supply Chain.

Defence Sales Expert

Matthew Benn, our managing partner has worked in marketing and sales leadership with a number of businesses specifically targeting the Defence Industry. These companies have delivered $45million of Defence projects in this time and have sourced over 70% of their revenue from Australian Defence and the global supply chain.   

We have compiled a number of different FREE training workshops to help new entrants into the race to Defence as well as programs and packaged services for potential clients to help you navigate the Defence Industry and build a solid footing to start winning Defence Industry work.

Potential Defence Supplier training program:

  • Developing your marketing and sales Roadmap or Go-To-Market Strategy to get into the Defence Supply Chain

  • How to Identify your Perfect Customer in the Defence Supply Chain

  • Unique Marketing & Sales Messages that get you through the door within the Defence Industry

  • Sales Processes that Convert

We often hear potential clients say things like…

We’ve got a great product or service, but it doesn’t seem to resonate

We’ve had a couple of bites, but we just can’t get any traction

Where do you go when you don’t know which direction to turn?


Learn how to start getting traction today

and improve your marketing and sales

messages in the next 90 days!

…fill in the form below.

You may notice that we talk about the Defence Industry more than just ‘Defence’, because most of the work Small to Medium Enterprise (SME) will win – is from Industry Primes – not directly with Defence. In fact there are many layers or tiers in the Defence Supply Chain (DSC)! 

SMEs contribute a massive amount to the DSC and also the entire Australian economySMEs make up 98% of all Australian businesses, produce one-third of the total GDP and employ 4.7 million people. SMEs can still be fairly large companies, as this classification is up to 200 staff and $50 million in revenue… however there have been some changes in the past year and it is best to qualify this with your accountant and ASIC to maximise your grant funding opportunities and tax breaks!

We help business owners and managers, who want to know how to start on the right foot.

Many businesses try for years and fail at selling into Defence, because they don’t setup on a solid foundation. 

Developing a competitive advantage (unique) and marketing it effectively is the only way to succeed in the Defence Industry.

 Hear what one of our clients has to say about

their experience with our approach

Here are a few quotes from people, after spending some time with us…

“After the first consultation, I could land a commercial jet between what I learnt from team A.B.C. and everyone else who gave me advice and a quote.

Matthew has already identified some major gaps in our thinking and helped us focus on the right way forward – to lay the foundation we need to achieve results.
If you want a “no nonsense approach & the truth” about what you’re doing wrong and how to get going in the right direction… the team at A.B.C. will sort you out from concept to getting results!

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