Marketing Consulting
The presence of your company should speak for itself in the market.
If you fail to ‘make your mark’ on an industry, the majority of the opportunities will pass you by – just like your competitors will… and most of the key stakeholders won’t find you either.
Success in marketing relies heavily on alignment with solid foundations and good management of the activities in response to inputs from the customers.
That’s why you need an experienced guide in your corner!
…a guide who has runs on the board and can help you put structures, processes, assets and systems (SPAS) in place to help you continuously plan and also coach you through successful implementation of each plan.
Partnering with us will help you understand what you aren’t doing (that you need to be) and what you should do step-by-step from now on, to be more successful with marketing and sales.
Our partnership will empower your business to draw the attention of your perfect customers; and yes one of our niches is our specialty in the Defence industry!
The first step is analysing where you stand and a focused end goal. Then plan out what you need to do to get to where you want to be, defining the steps it will take to get to your goal; so that you can test, measure and manage each stage of the journey.
Managing the implementation process well – is just as important. We pride ourselves on seeing the job through and helping you achieve reaching your tangible time based goals… living up to our name Alongside Business Consulting. As the name suggests we walk alongside you and your team to help you improve your business every step of the way.
Our success in the development of marketing strategies – that make a positive impact has been a result of many years of developing, testing, polishing and winning.
Reliance on us is what we try to avoid like the plague, because in the end we want you to succeed without us. However, we know one of the largest problems in small business is that you actually need people to “do” for you, hence our model is providing advice and hands-on assistance to help you get the job done more quickly.
Strategic Marketing Planning
As mentioned above “success” in marketing relies heavily on alignment – with a solid foundation, and good management of the activities in response to inputs from the customers.
…and with an experienced guide in your corner, you’ll be able to put in place the right structures, processes, assets and systems (SPAS) to help you continuously grow your business.
Partnering with us will help you understand what you aren’t doing (that you need to be) and what you should do step-by-step from now on, to be more successful with marketing and sales.
The start of success is actually strategic planning, starting with research and analysis of your business, the market and your competitors. When you are building your strategic marketing plan it is a really good idea to be thinking about the foundations of your solution which are all geared toward the customer and reaching them at the right time in the right place with the right information. If you’ve never heard of the 7 Ps of marketing, have a look at our blog on ‘marketing mix‘. It will help you start to understand where and how to position your solution in the right places, to start attracting your perfect customers and giving your business the best possible chance of being noticed!
Irrespective of how niche you think your business or idea is, you’ll always have someone who will sell something that will be compared (however slightly) with your solution and hence you have competition. Even if your solution is way different and it’s like someone wanting an apple instead of an orange… they are both still fruit!
A strategy is only as good as the research and analysis from which it was written and must be aligned with everything in the business, vision down. That’s why we spend the time at the beginning of all engagements collecting the right information and making sure we cover all bases upfront.
It’s all about presenting your solution in the right way, to the right types of people, at the right time… all the way through the customer journey.
Do you know how to do that?
If not, why not book in for a chat – at no cost to you, apart from 15 mins to start with.
BOOK A MEETING TODAY!
Find out How & Where to start gaining Clarity & Traction with Sales!
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