Sales and Marketing

Our job is to improve the performance of your company from a marketing and sales perspective (make your products and services sell in an easier way and ultimately just better!). We do this with consulting, training and services; walking alongside you and your team, supporting where there are capability gaps or there is extra effort needed – all the way from market research, lead generation through to closing sales!

The first step is to know why your business is not performing and experiencing growth (as you desire). The process of building a solid pipeline (of sales opportunities) is tough in the best of environments however, with a repeatable process developed through experienced analysis, research and the right amount of detail – it’s easier than you think. 

Understanding consumer behaviour is the best place to start and particularly through the customer buying journey. When developed well, insights into how to sell more effectively are commonplace and occur at all stages through your sales process… therefore helping you to grow more quickly because the more opportunities you put in the pipeline, the more consistently they will turn into great customers who will sing your praises!

There are clear reasons and behavioural patterns behind how a sale is made; hardly anything ever happens by chance. 

We’re here to help you develop the structure, systems and processes that make your business more effective and efficient, and ultimately more profitable.

Are you confused with what you need to do to improve results?

Why Alongside Business Consulting Is In A Class By Itself

We have a well defined process of finding the reasons for the lack of progress, highlighting the gaps and working intelligently to eliminate all the roadblocks

We believe in the whole package, not just consulting... educating, developing and implementing with our customers - so that we help you achieve results. And also so that you don’t need our help with the same tasks over and over again. We aim to stay bringing the value where you have gaps each step of the way.

We continue to evolve to provide additional value through our consulting, training and aligned services… as the industries around us move and change

We focus on quick wins and long term business profitability with scalable outcomes, hence we tend to help you build much larger sales pipelines that keep giving time and again

We bring all aspects of marketing and sales into focus together, while keeping in our swim lane. That’s were our partners come in to play, they have specialties which we don’t - but are much needed within a successful improvement project.

Joint Counter Improvised Explosive Device Capability

Because of our experience in a number of different industries (including the Australian Defence sector) and also growing a number of businesses from startup phase we have a different mindset and are able to use this to achieve extraordinary results on a regular basis. Continuous innovation and a continuous improvement model are also key elements of our success.

Consultation Process

Structure and Strategy

Structuring means establishing frameworks to then put in place processes and systems, in order for your business to be ready to scale. We dive into the elements that will build your business from the ground up first – not half way up the wall – without building a solid foundation first. Finally, we hit the market with campaigns that convert, because you’ve allowed us to help you build solid foundations… enabling your business to grow and scale with a systems and processes, all in a manageable structure.

Analysis and Planning

First and foremost we help you understand the current state of your business, operations, competitors and the market with experienced hands at analysis and research. These steps bring clarity to all of us, on what we all need to do – to get you to where you want to be, on track and gaining traction! 

Putting it all in a structured plan helps your organisation progress more quickly and be able to more accurately forecast and measure success.



Closing new customers and retaining them is the outcome of a great sales process.

Unfortunately not many companies ever get to the stage of having a great sales process because they are so consumed with getting more sales leads!

We believe in and use the circular building method.

First we make sure there is an ability to get you noticed on mass by your audience.

Then we make sure we can get leads to bite, on an offer (built with you on your expertise).

After that, it’s a process of working our way through your sales process to help you convert the leads into customers one step at a time through a simple sales process that is repeatable by anyone who is capable of follow the process and being nice to your potential customers (being nice goes a long way to keeping people happy, that’s why we mention it here… some people in business forget that).

Keeping people engaged every step of the way is crucial. This is always done by delivering value to them every step of the way. 

Don’t stress, we’ve done this many times… we’ll guide you through the development of a robust process and then help you test and refine it every step of the way.

After all we are called Alongside Business Consulting for a reason. We walk alongside our customers all the way through the journey, filling the gaps and helping you and your team shine.


Find out How & Where to start gaining Clarity & Traction with Sales!