You must start with Google
Online Marketing Success 101
Is it reasonable advice, to start with what Google thinks is best or am I just an advocate?
The answers, yes and yes. Simply because if you don’t get on board with google… you MISS out!
Google processes about 75% of the global searches every year!
Google is ultimately concerned with what their customers are concerned with = they do have the largest pool of data to mine when it comes to what people are searching for…
People are interested in finding exactly what they are looking for quickly, and in the closest proximity to where they are looking for it.
Google has 3 search platforms…which work hand in hand. You may not realise, but Youtube and Google maps are also truly powerful searching tools. Google maps has become one of the most used tools for finding just about any product or service in and around any locality.
- YouTube which is all about videos, picture slideshows and training. These three elements are highly regarded from a authoritative stand point as they support a company’s prominence as the authority on a subject. With the way tagging works from a branding perspective, the right video or picture tagged correctly and linked back from a highly ranked site gives a business a lot more credibility with Google than a white paper from the leading mind in an industry that doesn’t have a broad Web presence and strong content offering.
- Blogs and cross linking from popular authoritative sites is another way Google looks at the authority of a business. If you can get a link back to your company site from a authoritative figure from a social media site or news media story… This gives your site more authority in the rankings of Google.
Implementing an SEO strategy is a must to stay ahead of your competition. There are also different types of SEO services, therefore you need to be very sure of the benefits and results you will achieve from your paid SEO services combined with the rest of your marketing spend…
Search Engine Optimisation has a couple of different sections and components, which are then applied across different platforms ie. Google, Bing, Yahoo, Baidu, Ask.com and AOL etc… The different components of each platforms algorithms also play a part. The different sections of SEO are called off page and on page. These relate to the work on quality, focussed content with relevant keywords etc, all relevant to a topic and specific to the algorithms requirements for each platform.
As mentioned above, Google has the highest market share and therefore takes most of the attention, although the other platforms are also important to understand and optimise for accordingly.
We are consultants who guide businesses into the growth process, through the growth cycle and out the other side into successful continuous growth outcomes.
Is finding a digital marketing agency that delivers great bang for buck the answer?
Digital Marketing is just one of multiple strategies (with multiple tools in the D.M. discipline) to help you reach your target market. And it is a great way for a lot of companies to acquire leads and develop customers, however this is something that needs to be established for every business separately.
It’s more a case of “are they CAPABLE of developing the right strategy for your target market”
Is digital marketing the best way to reach my customers?
Finding an adviser who can help identify which strategies to employ to give you the biggest bang for your marketing buck is a better and more beneficial long term strategy to achieving great results through all of your marketing efforts…not just limited to digital marketing.
You need to use all marketing tools and methods available – simultaneously, for maximum impact.
We’ve developed a system, which can be rehashed in different ways to continually help you find new customers in different industries; and normally they will come to you…
What are the biggest BARRIERS to starting your growth?
For small to medium businesses the biggest barrier is being scared of wasting the limited resources that you have; followed very closely by a lack of time to research, think and plan for the best outcome.
Time, money and not understanding where to start are the real killers.
You might be familiar with these feelings
– not knowing where to start – not sure where and how to spend the limited budget
– not knowing how much is a good budget to start testing
– not sure which vendor to choose for marketing
These are all things that I have felt in my experience of growing businesses. It was after many mistakes that I found the methods that worked to help me grow my first three businesses.
Now I am happy to share with you one of the methods that is extremely beneficial to all businesses and can be very easily modified to be unique for every business.
Start online marketing for FREE
Digital Marketing – demystified for you
We can help you with finding the best strategies for marketing your product or service as well as physically help to position your brand in the best possible light to make
your target market want to work with you as their first preference!
Sign up to receive your FREE guide, “the Definitive 1st step to online marketing success”!
When we found out how powerful this system was, we refined it and started marketing this way.
We’re happy to share this revolutionary Marketing “secret” with you and also help you long term in continuing to teach and guide you along your path to Sales and Business Transformation.
This system can be tailored to any business, in any industry…however there is still work to be done to make sure it is effective for your target market…that’s the tricky bit.
This system is used widely – just not shared for FREE very often!
Sign up now – to receive your FREE Guide from us.
This is a fantastic FREE TOOL – to help you start gaining traction online.
It will also help you to think about how to brand and position your business with your target market – offline.
We can help you set this system up, however that will not be free.
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About the Author
Matthew Benn is the founding partner of Alongside Business Consulting. He has been a senior BD and sales leader for 12 years, as well as being a small business owner for more than 8 years; recently starting Alongside Business Consulting (his fourth business). He really enjoys the challenges and successes that come with developing people and growing businesses, hence has taken these passions and started the management consulting firm with a twist. The plan is to help business owners take control of their destinies and build their businesses simply…Business Growth Simplified.